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Organic Google Traffic Versus Adwords Traffic – Pros and Cons

Google as one of the leading search engines is widely used for online marketing campaigns by many companies. Online Merchants use it to generate traffic to their respective websites and boosting their sales. This is made possible through Adwords traffic and Organic traffic. An Adwords account helps merchants market their products by offering users a platform to create ads online at a fee while Organic traffic purely relies on search engine optimization efforts. In this article, we will try and note which among the two is the best for your search engine marketing Naples campaigns. We will discuss in details on the pros and cons and effective ways you can use each mode of traffic to maximize your returns.


Pros and Cons of AdWords

In Google Adwords your ads give your business a great exposure to your customers within a short time. If you are looking for traffic especially for products with high-commercial intent, Adwords is the way to go. Immediately you set your campaign and your ads are verified by Google, your website is advertised to over 2 billion users which guarantee instant traffic to your site. This results to potential sale leads.

On the other hand, Adwords faces some drawbacks. First, it may prove costly as there is always a fee pegged on each Adwords campaign that you place. The fee increases when you use highly competitive keywords which are subjected to a bidding process. Secondly, Google has strict rules and may deactivate your account for a life time upon breach. Hence merchants should always read the terms and conditions keenly. Lastly, Google posts your Ad as an advertisement to their users, this lowers credibility of the sales process.

Organic SEO Pros and Cons

Organic SEO boasts of great advantages. SEO charges no fee and largely depends on how your keywords are optimized, this cuts on the marketing budget. Moreover, your revenue will increase as soon as you attract traffic to your website and this may last for a long time. SEO also helps you build credibility to your customer as your organic search results will be assumed to be from an expert on the subject matter and not mere ads.


On the other hand, SEO faces some drawbacks. To start with, SEO might take a longer period to drive traffic to your website as compared to Adwords. You may need to differentiate your keywords to those of your competitor’s more often in order to maintain top positions in search engine results. In addition, Organic traffic is hard to monitor and you may not be able to track progress on any increase/decrease in traffic.

What is better, Organic Google traffic or Adwords traffic?

When it comes to online marketing campaigns, there are no winners or losers. All that matters is the choice of marketing strategy that will suit your business. Many internet marketers make a terrible mistake when they rule out Organic Google traffic over Google Adwords and viceversa. They end up losing touch with their online customers. It is important therefore for merchants to use both strategies in building traffic in their marketing campaigns as they complement each other.

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Ride The Search Engine Optimization Train To The Success Station

Building your website’s traffic is key if your website needs to turn a profit. Search engine optimization is something that you want to add to any site that you have. Take the time to utilize the insights you’ll read here in order to optimize your website with search engines.

Consider using a pay-per-click strategy as a good affiliate marketing tactic. Although this is the cheapest and easiest service affiliates can provide and the pay is modest, it can add up fast.

Your domain name should be both relevant to the product you’re selling and easy to remember. This is very helpful to people who have found your content on YouTube. They are memorable and easy to say.

Try to avoid using a lot of symbols like underscores in a URL. This confuses search engines a great deal, so be mindful and establish relevant names for all your URLs.

Make the most of your meta description tags. Colink Marketing says that they are useful to reach your search engine ranking goals. These tags are worth the time it takes, because they will offer a little summary of what the page entails, either on your site or in the search engine results. Keep the meta tags simple and of high quality. A good meta description can increase your visit count even if your position in the search engines hasn’t moved at all.

Create descriptive, short title tags to make it easier for search engines to understand and index your page’s content. Aim for fewer than 60 characters, since many search engines stop displaying content after that point. Words past the 60-character point also tend to matter less to search engines.

Learning about social media marketing and utilizing the different platforms available really helps you with search engine optimization. You may assume that you don’t need to go beyond Twitter and Facebook, but that’s not true. Many networking sites attract specialized groups and interests, such as sites for Christians or photographers. Join the ones that are relevant to your business, and use this innovative way to promote your products or services and increase your search engine optimization.

To really rocket your search engine ranking, create a stellar meta description. Keep the tag under 30 words. It is important that your description not take up more than 100 KB of data storage.

There are those that think that implement comment tags with keywords embedded in them is a way to generate more traffic. Try to focus on the content of your site.

Use your keywords to make a site map. A site map functions to show users all the areas that are available to them on your site, and provides them with an easy way to find whatever they are searching for. Search engines like Google consider the ease of access of your website in their algorithms so including a site map will have a positive effect on your ranking.

Write and publish new content as often as possible. Outline weekly writing goals to keep yourself on track. A search engine will prefer a page with updated content over one that is lacking new material. Those sites with new content posted regularly earn higher page rankings.

An HTML title will yield better SEO results, if you use keywords and phrases in them. Search engines put extra emphasis on your title tag words. Use your ears to recognize that it is not going to be a sound that you have.

One search engine optimization technique that will boost your rank is to create relevant links from your website to other websites that contain high quality content. This should be a fundamental part of your overall linking strategy. Search engines value off-site links more than internal links to your own pages. Make sure to search for linking options that allow a link back to your site, as well, in order to maximize the impact on your rank.

In order to generate more hits from search engines, try using longer or plural form of your keywords. A number of search engines utilize keyword stemming. If you choose “accountant” as your keyword, results for searches that include “accounting” or “accountants” may not include your site. Use all possible variations of your keyword in your content to ensure top search engine results.

The higher your placement on search engine results pages, the more traffic you will have for your website. If you are seeking to drive more traffic to your website, keep the tips listed above in mind. When utilized properly, search engine optimization techniques can drastically improve your success.

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Find A Local SEO Expert

Have you now understood the viability of ranking online? Has it sunk in that it is time to step up your game and find an expert who will guide you? SEO is just amazing because it has enormous potential and you can see numerous leads race in and convert regardless of the niche you are presently in.

The one thing people might ask is, where do you find good El Cajon SEO marketing services? Do you just go with anyone? What should you look for when you want to hire a marketing expert?

Updates Are Given

Are you getting status reports on the campaigns being run on the site? Experts give you proper SEO reports about where your site was ranked before they took over and where it has gone since. You need this progression because otherwise how will you know if they are any good?

seo light bulb ideas

You will just assume they are, but it could get to a point where they might have ruined your site forever and had it penalized by Google or Bing. What will you do then? It will be all over because penalized sites are often very hard to retrieve and/or get back to serviceable status.

Use White Hat Methods

This should be common sense but somehow it eludes people. The chances black hat methods will work and actually keep you safe are minimal. You are taking such a massive risk by going to an ‘expert’ who uses black hat methods to generate rankings.

Your site will eventually be hit and that already is awful. You will then also have to deal with potential legal issues because of such methods being employed. All of this hassle for a ranking that might last a few months at best? Is that reasonable?

The search engine optimization specialist has to be someone who has ranked well before and has done it across numerous niches. You don’t want someone who has ranked in the fitness niche but that is about it. You want someone who is well-rounded and has mastered how to rank in general.

You also want someone who is great across search engines rather than just Google or Bing. You want the complete package as that is what they are supposed to be ‘experts’ in. By learning how to find a good local SEO expert, you also season yourself to become alert about what constitutes as good

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Black Hat Vs White Hat SEO

If you are wondering where the terms Black Hat and White Hat originated from, they are mirrored after the western phrases “bad guys” and “good guys.” With the bad guys wearing the black hats and the good guys wearing the white, in the modern world we designate the black hat wearers as the hackers and virus creators, and the white hat wearers are all those online users who perform ethical functions on their computers.


Black Hat SEO is pretty much “bad SEO” in that it increases a website’s ranking in search engine results by way of violating the terms set in place by the specific search engines. If a site is caught using Black Hat SEO the site will immediately be reduced in rankings and demoted in search results and can even, many times, be completely banned from the specific search engines altogether. It goes without saying that websites who engage in Black Hat SEO have a short life expectancy as does their Black Hat SEO techniques and options.

On the flip side of Black Hat SEO is that of White Hat SEO. White Hat SEO is a common practice that is used to improve a website’s overall search performance by methods and techniques that comply with the specified terms and conditions of a designated search engine. The use of White Hat SEO reserves and presents integrity of the website all the while staying within the boundaries of the guidelines set in motion by the search engine. White Hat SEO is long-term and indeed long lasting, as well as safe, effective, and efficient.

It makes perfect sense for websites, whether new or existing, to take on the ethical practice of utilizing and implementing White Hat SEO procedures. As is the case with anything in life, being ethical and acting with integrity can most assuredly present with positive results, and that includes a visible, high ranked presence for your online website. Search engines like Google are very well aware of both proper and inappropriate SEO techniques that are used, and can easily recognize and distinguish between Black Hat SEO and White Hat SEO. When Google stumbles upon a website that opts to utilize Black Hat SEO then rest assured they either dump the rankings as far down as possible or completely ban the website altogether.

Whether a new or old online business, if you are in search of long-lasting, effective SEO results then surely it is best to have a safe and ethical approach to your SEO. The use of organic SEO techniques will definitely reap the rewards you are looking for, though the time and efforts that need be put into the organic techniques may be a bit more extensive and costly. The success of your overall business is remarkably dependent upon your marketing and advertising strategies. Choosing varied forms of White Hat SEO will certainly help you achieve your business goals while increasing your customer data base and sales leads, as well as earn you the recognition of being both a respected and ethical online presence.

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What Exactly is AdSense and How Does It Work?

Advertising on the web is very common these days but can be quite confusing to the entry level businessman or webmaster. One of the most successful and highly recognized advertising programs available on the web today is that of AdSense. AdSense is a true advertising placement service presented by Google and designed specifically for web publishers who seek to display personalized content, text, video or specific image advertisements on certain web pages. Typically, these website publishers earn money whenever a visitor views or clicks on their ad.


All advertisements placed through Google AdSense are controlled, monitored, and managed by Google itself. In order for publishers to utilize the AdSense placement program they simply need to create a free AdSense account and then follow the specific instructions provided. In most cases, all that is necessary for publishers to do is to simply copy and then paste codes that are provided to them when they open their AdSense account in order to properly display their ads. There is no cost to become a verified website publisher and member of the Google AdSense Program.

Once you have created your account, you can then choose from the many AdSense programs that are available. Choosing your AdSense program is primarily dependent upon where you choose to place your ads. For instance, will you be placing your ads on plain RSS feeds or perhaps on a specific webpage, or even on a mobile platform. There are a wide variety of AdSense programs that publishers can choose from. Some of the more popular AdSense programs are as follows:

  1. Content – ads are displayed on a website;
  2. Search- ads are displayed in search results on a website;
  3. Mobile – ads are displayed on a mobile device or site;
  4. Feeds – ads are displayed in RSS feeds; and
  5. Domains – ads are displayed on domains that are unused.

With a variety of programs to choose from, publishers of all levels can find exactly what works best for them and implement a successful ad campaign by way of the Google AdSense.

One of the most important marketing tools for any business today is that of advertising. Utilizing Google AdSense can truly enhance the presence and visibility of your website as well as products and services. A concept well worth using, AdSense is recognized in the industry for its high success ratio and its overall ease of use. It is important to define your ad performance and understand the value it has on your business. By using AdSense, you can change the look and the overall feel of all your ads, and make them blend in with your website.

In addition, you are able to decide exactly where you want your ads to appear. With the diverse range of ad sizes and formats, users are able to customize the design and layout of their company ads and can determine just exactly what content and what look works for them. Google AdSense is truly a remarkable tool that serves its publishers well and affords its users all the confidence of a successful ad campaign.

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Social Media Marketing

Profitability and growth are critical to the success of any business. In order to accomplish these important elements, it is important to implement a strategic plan of marketing. Both advertising and marketing are instrumental in the overall sustainability of a company with marketing contributing a great deal. Increasing traffic to your site and elevating your audience and your customer base can be accomplished through the use of informative and quality content.


Balancing the power of your content with social media marketing can definitely help you to accomplish these important tasks, as will your understanding of the fundamentals of social media marketing. Leveraging your content marketing with your social media marketing can be easily accomplished by following some simple rules.

  1. Reading online content of your target audiences and joining in discussions in your efforts to learn more about them, will benefit you greatly. By engaging at this level you can then create your own quality content and drum up productive conversations with your audience.
  2. In much of life the ability to wear many hats is more often than not beneficial. However, in the case of social media marketing focus is imperative to your marketing strategy and will contribute to your ability to build a strong brand.
  3. Understanding that quality supersedes quantity when it comes to connections is important to getting your content read, shared, and talked about. To have 500 connections that are doing just that, rather than 5000 connections that are simply non-existent after they connect for the first time has a much greater value.
  4. It is essential that you publish quality content and strive to build your online audience of top of the line followers. If your content is informative and quality, your followers will share it with all their connections on the abundant social media platforms out there such as Facebook, Twitter, and LinkedIn to name a few.
  5. Seeking out online connections that are influencers in your market with audiences who may very well be interested in your products or services will afford you the opportunity to connect with them, as well and build quality relationships with them.
  6. Building relationships online is one of the most important elements of successful social media marketing. Be certain to acknowledge anyone and everyone who reaches out to you since these relationships can contribute to your marketing success.
  7. Keep yourself visible and accessible at all times. After creating your quality content and putting it out there, you want to remain available to your audience. Starting up new conversations and joining in existing conversations will keep you in the limelight and keep the attention of your followers.
  8. Be sure you do unto others as you would like to have done to you. Simply put, you can’t just expect for other people to share your content and talk about you without you returning the gesture. Be certain to allocate a portion of your social media time to sharing and talking about content that is written and published by others.

Recognizing the important role that social media marketing plays in your company’s success, by following these simple rules above, you can surely build a foundation that will not only benefit your brand and your customers, but indeed will greatly benefit your company’s bottom line.

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What’s The Difference Between SEO and SEM?

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can certainly be a bit confusing for marketers and internet users. Understanding the difference between the two, however, is important to utilizing them correctly and achieving the overall benefits of both.

SEO is the successful process of increasing the number of visitors to your site by ensuring that your site appears very high on the search results list presented by way of a search engine. Though the SEO industry changes constantly, there are some aspects of SEO that remain consistent, primarily the fact that SEO is comprised of both on-page and off-page activities and SEO is free.

SEM on the other hand is a unique form of internet marketing that incorporates both the art of promoting websites by enhancing and increasing their visibility in the results pages of search engines. SEM also combines typical SEO tactics and varied other forms of search marketing tactics in order to successfully promote websites. SEM includes the use of pay per click (PPC) listings and various other advertisements as well.


With these rather simple definitions of SEO and SEM it is somewhat easy to understand the primary difference between the two. Search Engine Optimization is more or less a website increased visibility process that is further defined as a simple component of Search Engine Marketing. Search Engine Marketing is a form of internet marketing that consists of multiple components, such as pay per click and social media marketing as well. SEM also requires the use of and presence of SEO features.

Many marketers today have a difficult time deciding which of the two is better and more beneficial than the other. The answer is rather complicated yet simple at the same time. Since SEM cannot perform successfully without the presence and incorporation of SEO which plays an active role in the search engine marketing, it only stands to reason that SEO has the greater value and an overall greater benefit. The only true downside to SEO is that it takes a longer span of time to show results. However, it is far less costly and absolutely will assist in creating a viable search credibility for your website.

Most marketers agree that SEO is a much better and resourceful tool, especially for increasing the presence of websites in search engine results and that it can, if necessary, stand and perform on its own. SEM on the other hand comes with a fee, especially if utilizing Pay Per Click listings, and requires the presence and incorporation of SEO in order to be effective and successful. Both are used to increase the number of search engine visitors and traffic to a website.

In choosing the best and most strategic tactics for the creation and development of your website, be sure you have a complete understanding of each of these resourceful tools, as well as the effect and benefit they can each have on the successful launching and maintenance of your online business website. Launching a new website is indeed a challenge in itself, but attempting to launch a site without a full comprehension of SEO and SEM can only be detrimental to the overall existence and potential success of your website.


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SEO Can Help Big and Small Businesses Alike

With so many online businesses in existence today, the new business owner can find it a bit challenging to determine a proper plan of action to make their website both easy to find and highly visible. Familiarizing yourself with the abundant resources and tools that are available today to enhance the presence and visibility of your website is critical to the overall long-term success of your business. With that said, Search Engine Optimization (SEO) is one of the most effective and efficient tools available today for increasing your websites presence and ultimately increasing revenues. Regardless of the size of your business, truth be known that this remarkable tool can help businesses of all sizes to flourish and eventually have a vivid presence in the market.


Since Google still remains the obvious leader when it comes to search engines, getting your business on the first page of Google should be a primary focus of yours. Google accounts for the vast majority of searches done on the internet. For this reason, internet users, and business owners especially, need to take into consideration the all-important Search when creating and developing their websites. Recognizing that SEO is a long-term investment, many webmasters and business owners have come to realize that SEO can drastically improve their website traffic, their lead generation and even conversions.

In order to reap the rewards of SEO, users must know how critically important it is to have quality and relevant content on their sites. Your site must have content that is important and useful, and contain information that you can offer your users. In addition, depending upon how optimized your web page is, you can certainly improve your site’s ranking. Factors that are important are the speed at which your page loads, how heavy your photo and video presence is, and how user friendly your site is on both mobile and tablet devices. These are all important factors that play a critical role in determining your site ranking in search engines. Linking your website to credible sites that share similar context, and to social media platforms will also enhance the presence of your site. All these SEO features contribute to the success of your website no matter how small or big your business may be.

Investing in Search Engine Optimization will greatly increase the possibility of your website being on the first page of a search engine. When internet users find your business on the first page of their search, it gives you not only credibility but also represents to searchers that you are one of the most reliable and trusted sites on the net. When you are able to appear on the first page, you are able to build loyalty that you can further rely upon down the road as a successful business owner. People are constantly on the net searching for one thing or another. Being on the first page of Google allows you to be right there when they are looking for you. This high Google ranking is a spectacular return on your SEO investment and is a sure fire way of getting your brand recognized and your website seen and shared by many.

For help and advice on SEO matters visit ShootScope. They provide the best SEO Services in Liverpool.

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